Grace - I figured that a good way to conduct target audience research is to create an online survey - this way you get a direct response, and can ask open and closed questions. I sent the survey to family members, friends, and to random people from the internet; this way you get an international response. From this survey, I can conclude that 18-25 year old males enjoy gory, paranormal horror films, whilst 16-25 year old females enjoyed more psychological thrillers that lacked blood and gore, however, overall, they weren't massive fans of horror films. Below is a link to my survey:
Jack - I decided to do a mind map with ideas about the topic of target audience research. This would enhance my knowledge of what the general opinion is towards a horror films. By having good research it will make our opening sequence better by getting a wider range of aspects of horror which would lead to a showing towards a mass market instead of a niche market where only certain people like certain particulate aspects.
This is my mind map that I produced:
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